Video Tutorials
Step-by-step video walkthroughs showing how each tool works.
Videos are being recorded and will be added here as they become available. In the meantime, each tool has a written guide: see Getting Started or browse the tool guides.
Getting Started (27 min total)
5 min • Philosophy, modes, and workflow overview
Watch First
10 min • End-to-end walkthrough with The Playbook
4 min • How to upload briefs, research, and brand guidelines
3 min • Project management and naming conventions
5 min • PPTX and DOCX exports explained
Core Pitch Flow Tools (80 min total)
Watch these in sequence if you're running a full pitch. Each builds on the previous.
14 min • Talent challenge reframing and category conventions
Input: Client brief → Output: Real problem + Category convention
18 min • Talent mapping, Territory View, custom segments
Input: Problem → Output: Talent tension + Segment map
13 min • Competitive positioning and exclusions
Input: Audience + Convention → Output: EVP statement + White space
12 min • One-page employer brand brief synthesis
Input: Full cascade context → Output: Employer brand brief (5 sections)
19 min • Territory generation, Perception Map, Pitch Readiness
Input: Strategic context → Output: Strategic platform + Territory options
TBC • The full 5-tool cascade on a real employer brand challenge
Complete walkthrough from problem to platform
Standalone Tools (40 min total)
Use these independently in Free Roam mode for specific tasks.
14 min • Employer brand activation concepts Lite + Pro
Features: Check Social Ads, Format Selection, Creative Direction, PPTX export
12 min • Category analysis Lite + Pro
Multi-lens competitive intelligence and white space mapping
10 min • Innovation concepts Pro
NPD pitches and concept hypothesis generation
8 min • Project costing Pro
Scope validation and resource planning
Team & Collaboration (15 min total)
4 min • Settings panel and team management Pro
6 min • Single-driver best practice and save points
3 min • Customizing accent color Pro
2 min • Managing payment and invoices
Recommended Learning Paths
Path 1: New User (Total: 57 min)
- Introduction to Employer Threader (5 min)
- Your First Project (10 min)
- The Diagnosis (14 min)
- The Listener (18 min)
- Uploading Context Documents (4 min)
- Exporting to PowerPoint and Word (5 min)
After this pathway, you're ready to run a practice pitch in Free Roam mode.
Path 2: Need Social Concepts Fast (Total: 25 min)
- Introduction to Employer Threader (5 min)
- The Playbook (14 min)
- Exporting to PowerPoint and Word (5 min)
Skip the full pitch flow. Go straight to The Playbook for quick concept generation.
Path 3: Full Pitch Preparation (Total: 97 min)
- Introduction to Employer Threader (5 min)
- Uploading Context Documents (4 min)
- The Diagnosis (14 min)
- The Listener (18 min)
- The Promise (13 min)
- The Brief (12 min)
- The Signal (19 min)
- Territory Perception Map (6 min)
- Pitch Readiness Check (5 min)
Complete training for running full pitch flow. Budget 2 hours, includes practice time.
All videos coming soon. Currently available: Introduction, Diagnosis, Listener, Promise, Brief, Signal, Playbook. Remaining videos in production.
For written documentation, see Support Hub. For quick answers, try the chatbot in bottom-right corner.