The Pitch Flow Pro
Five connected tools that guide you from brief to employer brand platform. Each answers one question and produces one artefact.
Why a Flow?
A good pitch is coherent. The Pitch Flow carries decisions forward so the story doesn't drift. By the end, you have your Golden Thread: the single strategic line connecting problem to platform.
Lite users: The Pitch Flow is a Pro feature. You can access The Signal, The Playbook, and The Radar as standalone tools.
The 5 Steps
| # | Tool | What You Decide | Output |
|---|---|---|---|
| 1 | The Diagnosis | What's the real problem? | Problem Reframe + Category Convention |
| 2 | The Listener | Who feels this most acutely? | Audience Tension + Segment Selection |
| 3 | The Promise | What's our right to win? | Position Statement + Exclusions |
| 4 | The Brief | What's our direction? | One-Page Pitch Brief |
| 5 | The Signal | What's the organising thought? | Strategic Platform + Creative Territory |
What 'Done' Looks Like
Each step has a forced output marked with a gold accent border. If you can't defend it in a pitch room, refine it further.
"Five artefacts. Five slides. Everything else is appendix."
After the lock: the two checks
The cascade ends with two named checks, one at lock and one after creative exists. When you lock the pitch in the Signal, the Pitch Readiness Check scores the finished strategy against the brief and lists the objections a leadership team will raise. Then, when creative drafts arrive, run them through the Evidence's Drift Check against the locked pitch to see, field by field, where the work has wandered, exclusions included. The Readiness Check finds the objections. The Drift Check finds the drift. Lock it checked, keep it checked.
Pitch Mode vs Free Roam
| Pitch Mode | Free Roam |
|---|---|
| Lock one brand, build one coherent pitch | Each tool works independently |
| Context cascades automatically | Test different audiences or territories |
| Golden Thread visualisation active | Explore before committing |