Find your Golden Thread.
Practical guides for pitch teams under pressure.
Getting Started
What Threader is, and how to get running.
Find your starting point based on what you need.
Hub, navigation bar, breadcrumbs, and icons explained.
Add Employer Threader to your dock, home screen, or Start menu.
The 5-step cascade explained. Pro
How we amplify human judgement without replacing it.
Key terms and concepts explained.
Step-by-step video walkthroughs of each tool.
vs ChatGPT, freelancers, and other approaches.
Using the Tools
Getting sharper work out of the tools you have.
What Threader needs to work well.
What makes a good employer brand input for The Evidence.
How to get sharper outputs and pitch-ready work.
Analyse your brief before choosing a tool.
Turn any employer brand video into a strategic storyboard. Pro
Real scenarios with time-boxed workflows.
Know how grounded your outputs are.
Help and Troubleshooting
When something is not working, or not making sense.
Common questions about how Employer Threader works.
Common issues and how to fix them.
Chatbot, documentation, or human support.
Platform status, release history, and what we shipped.
Account and Billing
Logins, plans, teams and limits.
Access, authentication, and account settings.
Pricing, invoices, and managing your plan.
Add colleagues to your workspace. Pro
Browser support, file limits, known issues.
Data and AI Outputs
What happens to your files, and what the tools can and cannot do.
Uploads, exports, and sharing your work.
How we protect your data.
What to trust, what to verify.
Tool Deep Dives
How each tool works and the thinking behind it.
Talent challenge reframing and employer messaging conventions. Pro
Talent segment mapping and tension identification. Pro
EVP development through Give/Get/Exclusion. Pro
The one-page employer brand brief. Pro
Employer brand platforms and creative territories.
Employer brand activation concepts.
Employer brand competitive intelligence.
Employment offer concept generation. Pro
Scope-to-budget validation. Pro
Reverse-engineer strategy from existing employer brand work.
Try Threader
Test the tools with realistic briefs and complete research packages.
Complete EVP cascade walkthrough with downloadable files.
Four Lite tools on a real employer brand brief.
Case Studies
Iconic employer brand challenges reverse-engineered to show strategic scaffolding in action. These are educational examples, not AI outputs. They illustrate how the framework structures thinking from talent challenge to employer brand platform. For actual tool usage, see the Uber and Dyson case studies.