Find your Golden Thread
Practical guides for pitch teams under pressure.
What Threader needs to work well.
What makes a good employer brand input for The Evidence.
How to get sharper outputs and pitch-ready work.
Analyse your brief before choosing a tool.
Turn any employer brand video into a strategic storyboard. Pro
Find your starting point based on what you need.
Hub, navigation bar, breadcrumbs, and icons explained.
Common questions about how Employer Threader works.
Chatbot, documentation, or human support.
How we amplify human judgment without replacing it.
The 5-step cascade explained. Pro
Real scenarios with time-boxed workflows.
Step-by-step video walkthroughs of each tool.
Uploads, exports, and what Threader does with your data.
Key terms and concepts explained.
Know how grounded your outputs are.
Add colleagues to your workspace. Pro
Common issues and how to fix them.
Access, authentication, and account settings.
Pricing, invoices, and managing your plan.
Uploads, exports, and sharing your work.
How we protect your data.
What to trust, what to verify.
vs ChatGPT, freelancers, and other approaches.
Browser support, file limits, known issues.
Platform status, release history, and what we shipped.
Tool Deep Dives
How each tool works and the thinking behind it.
Talent challenge reframing and employer messaging conventions. Pro
Talent segment mapping and tension identification. Pro
EVP development through Give/Get/Exclusion. Pro
The one-page employer brand brief. Pro
Employer brand platforms and creative territories.
Employer brand activation concepts.
Employer brand competitive intelligence.
Employment offer concept generation. Pro
Scope-to-budget validation. Pro
Reverse-engineer strategy from existing employer brand work.
Try Threader
Test the tools with realistic briefs and complete research packages.
Complete EVP cascade walkthrough with downloadable files.
Four Lite tools on a real employer brand brief.
Case Studies
Iconic employer brand challenges reverse-engineered to show strategic scaffolding in action. These are educational examples, not AI outputs. They illustrate how the framework structures thinking from talent challenge to employer brand platform. For actual tool usage, see the Uber and Dyson case studies.